Project Description

The Florida Department of Citrus (“FDOC”), which represents grapefruit growers, wanted to educate consumers on the possible harmful interaction between grapefruit and specific prescription drugs. However, the FDOC was uncertain how consumers would interpret the information. Their fear was that consumers may avoid purchasing grapefruit and grapefruit juice. Blueprint was up to the challenge and developed materials full of sumptuous photography that offset the seriousness of the topic.

Client

Florida Department of Citrus

Industry

Healthcare and Pharma, Interest Group

DISCIPLINE

Public Relations Materials, Digital Design

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