Amgen, one of the world’s leading biotechnology companies, wanted to develop a trend report that examined the biosimilar market in North America. The report introduced issues that were very different from past pharmaceutical hurdles; therefore, it was essential that the designs present the information clearly and effectively through concise content and dynamic graphics.
Blueprint determined that the most effective way to deliver the data would be to integrate infographics into the design and develop a typographic hierarchy that was easy to navigate. We produced a trend report that transformed the complicated information into manageable pages infused with colorful infographics. The client was so pleased with our work that they asked our studio to create a new iteration the following year.