W. B. Olson, a full-service construction management and general contracting company, asked Blueprint to design signage that conveyed their experience and industry knowledge for an upcoming trade show. With vendors fighting for the attention of more than 4,400 attendees, it was critical that W. B. Olson exhibited memorable signage.
Blueprint reviewed previous banners and recognized that the company’s level of sophistication was missing in the signage. We rectified our concerns by unifying and highlighting the firm’s job portfolio. The banners, initially content heavy with unused negative space, now integrated key messaging with dynamic photography – creating the attention WBO sought.