Blueprint developed a series of compelling infographics combining illustration, photography, pictograms and typographic treatments. The data and statistics were transformed to memorable synopses that could be digested easily.
After seeing how beneficial the infographics were, the NMMA decided to create signage for boating conventions. Again, the Association asked Blueprint to share our insights and creativity to develop pop-up infographic banners that coordinated with other materials. Convention attendees were enamored with the information. Traditional methods of sharing the statistics would never have been able to make the same impact as the infographics.