After losing their son, John, to a difficult battle with brain cancer, his parents, Ed and Amy, made it their life mission to honor the life of John by eradicating brain tumors and improving the quality of life for young people diagnosed with cancer. Blueprint jumped at the chance to work with the organization.
Many awareness campaigns look a lot a like – a looped ribbon in a signature color that is flanked by the organization’s name. We knew John deserved more than average. Blueprint delivered a distinct program logo that quickly relayed the message. The campaign started small when John’s parochial school and local businesses proudly wore gray t-shirts emblazoned with the “Go Gray in May” logo. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.