Many awareness campaigns look a lot a like – a looped ribbon in a signature color that is flanked by the organization’s name. We knew John deserved more than average. Blueprint delivered a distinct program logo that quickly relayed the message. The campaign started small when John’s parochial school and local businesses proudly wore gray t-shirts emblazoned with the “Go Gray in May” logo. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.