Blueprint was entrusted by CES to create a logo that would unite the company's hundreds of associates located across North America. We asked strategic questions that defined who CES is and how they differ from their competitors. After creating the well-received logo, the partnership between CES and Blueprint continued to grow. To date, along with the logo, Blueprint has spearheaded the design of the company’s website, business stationery, capabilities brochure, event signage, program logos and brand standards manual.
The technology services industry is competitive. Each provider promises to deliver the best, most trusted service. For CES to remain at the top, it is essential that our designs continue to give the company the edge that others lack. We recognize that while the designs should remain consistent with other CES assets, each project also needs to stand on its own. Integrating familiar brand design elements with new, innovative concepts positions CES as a savvy, original brand.