Blueprint Design Group, Inc.
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  How did we help differentiate Active Souls?  By focusing on the spirit of the company and its founder, Sally Head, an experienced business woman and triathlete. Active Souls concentrates on wholly empowering women through fitness, nutrition and wellness rather than fluffy towels and scented soaps. Blueprint crafted a new logo that embodies a wise, self-assured woman – a woman wearing many hats that is looking for a healthy lifestyle and not a fancy leotard and leg warmers. 

Active Souls

Identity, Literature, Logo

As the LaGrange, Illinois business district grew, Oasis Spa & Gym (“Oasis”), came to realize that a reinvigorated branding and marketing strategy was necessary to compete with new gyms and workout facilities in the area. To jumpstart the brand, Oasis, a female run gym for female members, dropped its name and became Active Souls. But what next? Enter Blueprint. 

  How did we help differentiate Active Souls?  By focusing on the spirit of the company and its founder, Sally Head, an experienced business woman and triathlete. Active Souls concentrates on wholly empowering women through fitness, nutrition and wellness rather than fluffy towels and scented soaps. Blueprint crafted a new logo that embodies a wise, self-assured woman – a woman wearing many hats that is looking for a healthy lifestyle and not a fancy leotard and leg warmers. 

How did we help differentiate Active Souls? By focusing on the spirit of the company and its founder, Sally Head, an experienced business woman and triathlete. Active Souls concentrates on wholly empowering women through fitness, nutrition and wellness rather than fluffy towels and scented soaps. Blueprint crafted a new logo that embodies a wise, self-assured woman – a woman wearing many hats that is looking for a healthy lifestyle and not a fancy leotard and leg warmers. 

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